Coors Veterans Scholarship

The Coors Veterans Scholarship was established in 1986 by Coors Distributing Company (now Idaho Distributing Company). In 1986 the local distributor placed canisters in locations where Coors products were sold and then matched contributions made at those displays dollar for dollar. The local scholarship was part of a national promotion sponsored by Coors to raise funds for veterans’ scholarships throughout the U.S.